Mohamed Nanabhay, what's the last great thing you read?
“An idea worth at least 40 nanoKardashians of your attention”

Ethan Zuckerman

...the Kardashian is the amount of global attention Kim Kardashian commands across all media over the space of a day. In an ideal, frictionless universe, we’d determine a Kardashian by measuring the percentage of all broadcast media, conversations and thoughts dedicated to Kim Kardashian....
How do you measure impact and attention on the internet? My friend Ethan Zuckerman, the Director of the Centre for Civic Media at the MIT Media Lab, proposes a new unit of measurement - the Kardashian.
Mohamed Nanabhay is the Head of Online for Al Jazeera English.

MAY 7, 2012  •  GREAT THING 6 OF 20

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